The Usability Model

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Ethical

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Ethical

[{"selector":"#anim-a085dc52-855b-462e-95b2-824f12b6480b","keyframes":{"opacity":[0,1]},"delay":700,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-313fc5f6-6805-40ae-a6af-e0890494263f","keyframes":{"opacity":[0,1]},"delay":700,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-c17fd700-4b0e-448e-8e15-ded43fd436f9","keyframes":{"opacity":[0,1]},"delay":700,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-0efbac8c-05a4-4b0d-8f04-4e5b99eba593","keyframes":[{"offset":0,"transform":"translate3d(0, -209.40429%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -58.884486348%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -20.019050124%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -7.517614011%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -3.2667069239999997%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] [{"selector":"#anim-32eb3326-d104-4427-b8d3-814582f10229","keyframes":{"opacity":[1,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-caed1c30-3480-4684-a98a-1b693c3d286f","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-bee799cd-0e84-48c6-9e1b-84949ed2536d","keyframes":{"opacity":[1,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3fba096e-663d-4951-9e70-1added6e22ef","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Performant

[{"selector":"#anim-2d75fd8f-edcd-4c89-bf49-528e8fe6c3e5","keyframes":{"transform":["translate3d(-129.0566%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26417c2b-12fd-4acf-8d85-5ff09dfe479f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1289b8b6-e5c6-41bf-868c-c0af07088c26","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-d0022256-22cb-49e2-b215-9bc133c3ccbf","keyframes":{"opacity":[0,1]},"delay":700,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-e1c39866-e059-413a-b1cd-02269400c3e8","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1b65b740-a36f-42f9-af9b-62b4904c7e5b","keyframes":{"transform":["translate3d(129.11879%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c14b726c-6a34-49bb-87bd-aff37f0b3756","keyframes":{"opacity":[0,1]},"delay":800,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-9dfd6347-7fe6-48fb-a219-9a7e5d36c03b","keyframes":{"transform":["translate3d(-128.30188%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-764200c9-d9ac-4178-8263-57018a00d912","keyframes":{"opacity":[0,1]},"delay":800,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f597b604-dbff-4c5b-8760-bfbd7ee63ba8","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":800,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-12b917cd-989c-4539-aa69-b3feda61b677","keyframes":{"opacity":[0,1]},"delay":700,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-c6e01298-30bc-4cf2-8592-d7a1f8621cde","keyframes":{"transform":["translate3d(-128.30188%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1600,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4a9d7c51-29e1-417e-ba78-6c28da03909a","keyframes":{"opacity":[0,1]},"delay":1600,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-89b587ed-c848-4951-9531-3878b4793d47","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":1600,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-38fb9ed6-5891-4c49-8c4c-ae8596b646e8","keyframes":{"opacity":[0,1]},"delay":700,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-1712aba7-7eda-4719-8b4b-5e8abd713ae2","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4acc8ef4-c6d5-4f31-9c02-bfd99a07d911","keyframes":{"transform":["translate3d(0px, -112.98359%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-35318b39-7e9f-4f86-a22a-9e5fc643a9f8","keyframes":{"opacity":[1,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8e5e21f1-1cbd-4a39-9f8f-70b1b38e94aa","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] - If it is not performant, secure, and accessible, it's not usable.

Accessible

[{"selector":"#anim-248765b9-5d1b-4d53-bd9f-af232b9b966b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a656e738-a788-458b-8de7-08633a0be2d7","keyframes":{"transform":["translate3d(94.78260%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ca878279-cdcf-44e2-b9c7-228eac2c5c46","keyframes":{"opacity":[1,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ed6893ce-3ce3-4e7c-a12c-29662d6dddfc","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-681b86c6-97b9-403b-85c6-48eff51a424e","keyframes":{"opacity":[1,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-0c2d7924-c757-4b14-94c5-eccef21991d5","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Heuristics

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Heuristics

[{"selector":"#anim-db456bd7-7859-48f7-8736-fbb58a304c32","keyframes":{"opacity":[0,1]},"delay":700,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-2a13d13f-f243-449a-84dd-317914bd2103","keyframes":{"opacity":[0,1]},"delay":700,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-9048f2b3-a4c0-4e34-b762-8acdc2e6d2ab","keyframes":{"opacity":[0,1]},"delay":700,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-e69b215c-3b13-4bb1-b04a-1bb7e4a53f27","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e863337-f17d-49f1-abc5-95e4e99c4910","keyframes":{"transform":["translate3d(0px, 103.68140%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27994cb6-98da-45a4-ad4c-baa7c080951e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-65cdf441-dc9e-4e61-92b4-02f0e8abf8b0","keyframes":{"transform":["translate3d(-73.37662%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e55e767c-34d6-405c-a4c6-c60541c23bf6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-41b1944b-4da4-4929-9f93-5949b891472d","keyframes":{"transform":["translate3d(110.38961%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The 10

UX Writing

[{"selector":"#anim-ff0e489e-fcda-48fa-b652-b9d125f74fdd","keyframes":{"transform":["translate3d(-129.0566%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5b19e4f3-dde6-4538-a566-bb573c454898","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-440f3dbe-48a5-4fce-8b77-b752568d419d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-1ae9eef8-0fb8-4f24-949e-8f847aaf04f5","keyframes":{"opacity":[0,1]},"delay":700,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-f04e4b95-b1ec-47e5-82ee-ab6cda0089f5","keyframes":{"transform":["translate3d(0px, 100px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"direction":"normal","duration":1400,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-18cb0f39-d956-4ec3-b688-209284ef16b0","keyframes":{"opacity":[0,1]},"delay":800,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-4be1a1c4-5b88-4550-8b0d-44fb5afa7d34","keyframes":{"transform":["translate3d(-128.30188%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-73c0ec62-c45e-4971-a464-3c6aac7f29c1","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-59e14ad3-3700-4ac2-8f7d-645bc0a78972","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-a38661eb-60c8-4e92-8040-8c8c79ea87eb","keyframes":{"opacity":[0,1]},"delay":700,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-6f848dcd-a8b8-4c96-bd6e-b084006148a8","keyframes":{"transform":["translate3d(-128.30188%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-620dc1ed-282b-49bf-94ee-4b48ef941845","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-02bde519-c058-41ce-8ab2-1ae17010cfae","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-ee498686-83a0-493e-adf0-126c866498d5","keyframes":{"opacity":[0,1]},"delay":700,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-d6f6dc65-b48c-4ff4-94a9-7968bfe82e59","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-963e2278-1b49-44c8-afec-8d935f80f7d8","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-9669be43-e706-4407-9808-6e0ed7eac3b6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-310862f6-f0e6-4e1b-be90-9491b51b813c","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] - Can the product be discovered easily and are the interface interactions engaging and useful? &

UX Writing

[{"selector":"#anim-1db24b71-f56a-4202-842e-9d0e7351495a","keyframes":{"opacity":[0,1]},"delay":700,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-e6ceffac-ce87-4c6c-8a16-60c4450fbae6","keyframes":{"opacity":[0,1]},"delay":700,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-6d21b1a8-650b-421d-b8a6-f384770e9dce","keyframes":{"opacity":[0,1]},"delay":700,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-0b6013e0-9af9-45db-9a04-936f09c781a3","keyframes":{"opacity":[1,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-84c04264-0f87-45ce-a837-60d0624cd76d","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-71bae9f9-5eeb-4136-87ac-d99c6eda815f","keyframes":{"opacity":[1,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-681b1190-f0de-480d-8816-6a8480276d60","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-edf5a9a4-508f-4086-89be-839ecaa1ef24","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-03c09239-3159-489a-9990-2ec71d4e0349","keyframes":{"transform":["translate3d(0px, 103.98260%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] &

Delight

[{"selector":"#anim-c6a34cb4-124e-4062-bc61-c83e2ea84472","keyframes":{"transform":["translate3d(-129.0566%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6eb4222e-abf0-4ce8-81b2-5fce9ca17586","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8c07f33e-024e-4b54-a307-5d33fc449738","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-eb234483-04c7-4718-bb2e-894570de27f3","keyframes":{"opacity":[0,1]},"delay":700,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-e4b80aca-1c74-4fd3-8d63-9a6f4b6daaca","keyframes":{"transform":["translate3d(0px, 100px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"direction":"normal","duration":1400,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-f22419bc-b590-41ea-bc22-1ebae47d2246","keyframes":{"opacity":[0,1]},"delay":800,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-c85a6f53-29f9-45c1-92cd-fa02421a28f9","keyframes":{"transform":["translate3d(-128.30188%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5e5cfd30-6d1a-4047-8c73-64c6700e350c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c8a1ae4-871e-42c0-bcb5-a03e56de0be1","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-6a6cbb56-1b69-4ea4-9687-98c1ccbc8e21","keyframes":{"opacity":[0,1]},"delay":700,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-ffe521bf-60d5-4015-8b22-6f469cf38f51","keyframes":{"transform":["translate3d(-128.30188%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ff3d2da-0073-4ed0-baca-bfde292611e2","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aac3a93b-d065-4998-86f2-169dd679e511","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f71bc058-67b5-48da-bfcb-548ac2caed51","keyframes":{"opacity":[0,1]},"delay":700,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-f579b48a-e83a-47fc-8742-7f54608504dc","keyframes":{"opacity":[1,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4553cd46-d4e3-478e-9afa-d42f91264c1a","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-481fd7af-5afa-4aea-a943-3e77312b27f9","keyframes":{"opacity":[1,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-039fa1ae-978a-49cf-a1ab-99c8f51b7f68","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] -Take the experience beyond neutral and exceed people's basic expectations. for

Delight

[{"selector":"#anim-1443462b-59dc-4ffb-ab29-cf1a1bff0453","keyframes":{"opacity":[0,1]},"delay":700,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-a9a08d79-726e-4c65-a45b-0599b5e1bbfc","keyframes":{"opacity":[0,1]},"delay":700,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-56476982-c5d5-4131-9040-60926eca3cd5","keyframes":{"opacity":[0,1]},"delay":700,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-4b49ffaf-2dc9-4ac4-b755-76a79089f758","keyframes":{"opacity":[1,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a34ac4a9-0127-40b8-a5ce-d38081dbfbfa","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0bd85208-6a35-45f6-8d96-1b3752607466","keyframes":{"opacity":[1,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-adf4056c-ae6d-4d4d-8c68-5e8d32f39acb","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-dd505057-060a-41c7-8111-3e2fb583bc2a","keyframes":{"transform":["translate3d(92.91667%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":870,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-d326438a-0545-4a42-a3ff-e326e2972bb6","keyframes":[{"transform":"rotateZ(180deg)"},{"transform":"rotateZ(0deg)"}],"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] for

The Usability Model

[{"selector":"#anim-7215f773-46ef-4b67-954c-a5bb9bfd2612","keyframes":{"opacity":[0,1]},"delay":2000,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-04d6e1a2-a18e-40f0-a6e4-6f07511d2d43","keyframes":{"transform":["translate3d(0px, 1246.70846%, 0)","translate3d(0px, 0px, 0)"]},"delay":2000,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a57ac221-677d-4030-9c23-a697c58b65a4","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-2194dc71-3937-407a-8138-45c9c2dfc076","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Learn more

[{"selector":"#anim-079225c1-9923-49bd-bf94-81e22f3aa4fa","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c439a9d5-b108-4dde-9142-65f03d7d1ac5","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-4b946f50-ac57-4777-9b59-121f1d2c05a3","keyframes":[{"transform":"scale(1)","offset":0},{"transform":"scale(1.05)","offset":0.33},{"transform":"scale(0.995)","offset":0.66},{"transform":"scale(1)","offset":1}],"delay":0,"duration":600,"easing":"ease-in-out","fill":"both","iterations":5}] [{"selector":"#anim-11f29555-cb29-470c-b578-9211f1f793c7","keyframes":[{"transform":"scale(1)","offset":0},{"transform":"scale(1.05)","offset":0.33},{"transform":"scale(0.995)","offset":0.66},{"transform":"scale(1)","offset":1}],"delay":0,"duration":600,"easing":"ease-in-out","fill":"both","iterations":7}] [{"selector":"#anim-5c305be6-8fc6-42a6-bffd-6df90fc5a817","keyframes":[{"transform":"scale(1)","offset":0},{"transform":"scale(1.05)","offset":0.33},{"transform":"scale(0.995)","offset":0.66},{"transform":"scale(1)","offset":1}],"delay":0,"duration":600,"easing":"ease-in-out","fill":"both","iterations":3}] [{"selector":"#anim-af90c6fe-cc7f-4a3e-a0e3-06f05a599c72","keyframes":[{"transform":"scale(1)","offset":0},{"transform":"scale(1.05)","offset":0.33},{"transform":"scale(0.995)","offset":0.66},{"transform":"scale(1)","offset":1}],"delay":0,"duration":600,"easing":"ease-in-out","fill":"both","iterations":5}] [{"selector":"#anim-fbcd1faa-021f-432d-b11c-95b63744c4db","keyframes":[{"transform":"scale(1)","offset":0},{"transform":"scale(1.05)","offset":0.33},{"transform":"scale(0.995)","offset":0.66},{"transform":"scale(1)","offset":1}],"delay":0,"duration":600,"easing":"ease-in-out","fill":"both","iterations":7}] Cats Love Interactions Research Usability Connect

The Usability Model

Ethical

Sustainable

Inclusive

Ethical

Sustainable

Inclusive

Performant

Secure

Accessible

Accessible

Secure

Performant

Heuristics

Heuristics

UX Writing

Findability

UX Writing

Findability

Delight

humans!

Delight

humans!

The Usability Model